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| The Electronics Times Selected
JetAudio as the Top Brand of Korea |
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The Electronics Times, Korean leading daily newspaper for IT, selected
and introduced the integrated multimedia player `JetAudio' of COWON
SYSTEMS as the Korea's Top Brand with the other Top Brands in the
country such as `Anycall' of Samsung Electronics, `X-Canvas' of LG
Electronics, `Megapass' of KT, and `Medison' of Medison, `ThinkMaster'
of Samsung Electronics, `Whisen' of LG Electronics, `Lineage' of NCSoft,
and etc. in the article that was `Korea dashing again' Promote a Top
Brand , 2002 New Year Special Features.
Multimedia Software `JetAudio'
Jet AUDIO, the multimedia player software of COWON SYSTEMS, Inc. (CEO:
Park Nam-gyu, http://www.COWON.com), has proved to be more popular
abroad in comparison to success in the domestic market.
After only a few months of its release, last July of 1997, it obtained
the highest grade by ZDNet and Cnet, and TUCOWS, worldwide software
evaluation institutions, and also advanced to the Japanese market
in 1998s.
In 1999, JetAudio released an English version and attracted favorable
reports by U.S. press, and in December of the same year, ZDNet selected
COWON¢®?s software as one of the world's 50 most popular
programs in the United States. In 2000, it was bundled with all the
PC models manufactured by IBM Japan, Fujitsu, and NEC. The company
established a U.S. subsidiary in September of 2000. JetAudio testifies
to the fact that COWON is nurturing a global brand in the software
package market.
JetAudio received favorable reviews in the domestic market as well.
It was nominated as the best software title in Korea in December 1999,
and was selected as the World's Top Class Product in the multimedia
software field by the Ministry of Commerce, Industry and Energy in
November 2001.
JetAudio gained popularity on major Internet sites and through online
downloads, demonstrating its brand marketing power and sales potential
at the same time. The U.S. subsidiary promotes online download-based
sales in partnership with Digital River. Taking into consideration
that the brand recognition is essential to online sales, COWON's achievements
in global brand marketing are quite noticeable.
COWON SYSTEMS, in its earlier days, attracted attention with its two-top
system, which has the characteristic of changing presidents every
few years. At present, the CEO of the U.S. subsidiary, Jung Jae-wook
is in charge of development and Park Nam-gyu, CEO based in Korea,
handles domestic marketing. This was the origin of CEO branding, which
has recently attracted much attention.
COWON is full of dreams of designing another legend out of a soon-to-be-released
JetAudio 5.0 English Version, integrating many new functions, including
a DVD player. It is scheduled to be released in February, while a
worldwide version is slated for May.
(Reporter So-Young Jung, syjung@etnews.co.kr) |
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| (Jan 01. 2002) |
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